Are you familiar with the word and the concept of retention? This means that your customers rather than losing them and find new ones. It costs a company quite a bit less for a client when he did not go, a new one. Market your business, it takes quite a bit less energy for the current contacts and customers via the funnel, as the empty hopper to begin again.

Here is an excellent example of a metaphor, we are witnessing every day. I was on the way to approach my hair this month. I chose to side roads instead of the highway. I have every block, I had to be at my feet, gas and slowly yield or stop, I had to come. In any case, I was more gas to return. At each stop, I noticed two types of courses. I could either pressure on the gas in time or I had the tray to beat the traffic. Or a way to the top, I was once a stop. If I had taken the highway (hereinafter “Rush Hour”) as my disc would have been consistent, and I would have less gas. Or, in terms of sales, less energy.